The Blog

We live in an information rich age and pretty much anything you want to know about any property is available online. Some of it is freely available, some of it you will need to purchase, but either way there is an abundance of further information you can source.

Recently the market has been nothing short of crazy and with that has come properties selling in record times for record prices. Many real estate agents are just trying to make it in a competitive world where the stakes are high, so let’s take a look behind the scenes to see what’s going on!

There are certain conversations you will expect to have when selling. How to prepare your property, what’s the process, and most importantly, making the decision of who has your best interests at heart and who to trust to list your property!

“What’s happening in the market right now?” Great question but one there is no definitive answer because there are a range of factors that make it difficult to determine across-the-board trends. How data is interpreted will always depend on individual needs and expectations within the market, area, and property type.

The agency relationship might be bound up in a contractual form that you both sign, but it is essentially a relationship of trust. Trust that they will act in your best interests, follow your instructions, hold your personal information confidentially, and trust that they have the knowledge and skills to meet all these expectations.

The decision to auction a property should only be made after full consideration of the market conditions, attributes of the property, the level of competition, and recent comparisons or sales in the market. Sometimes it is the preferred method of sale simply because it is not easy to accurately predict the likely sale price.

What area do you cover? At Rose Kelly Real Estate we are not geographical specialists, we are Tribal specialists. Delivering skill, experience, and empathy to a Tribe that is constantly growing and changing, and greatly varies in geographical location.

Are we a product based business or a service based business? Rose discusses how she offers a ‘service-based business’ and the range of skills, such as knowledge and experience, she uses to list, market and sell property.

Rose explains how in the current market the high prices come primarily from the level of competition, rather than the actual intrinsic value of the property. It is therefore an important role to ensure this competitive environment works well for clients without causing unnecessary grief for buyers.

As agents there seems to be increasing chatter and focus on being local experts and operating within a local framework. But is that the right approach? Rose explains the importance of developing new skills of adaptability, flexibility, and inclusiveness, and then layering these onto existing marketing, selling and communication skills.