The Blog

We live in an information rich age and pretty much anything you want to know about any property is available online. Some of it is freely available, some of it you will need to purchase, but either way there is an abundance of further information you can source.

Recently the market has been nothing short of crazy and with that has come properties selling in record times for record prices. Many real estate agents are just trying to make it in a competitive world where the stakes are high, so let’s take a look behind the scenes to see what’s going on!

There are certain conversations you will expect to have when selling. How to prepare your property, what’s the process, and most importantly, making the decision of who has your best interests at heart and who to trust to list your property!

“What’s happening in the market right now?” Great question but one there is no definitive answer because there are a range of factors that make it difficult to determine across-the-board trends. How data is interpreted will always depend on individual needs and expectations within the market, area, and property type.

The agency relationship might be bound up in a contractual form that you both sign, but it is essentially a relationship of trust. Trust that they will act in your best interests, follow your instructions, hold your personal information confidentially, and trust that they have the knowledge and skills to meet all these expectations.

The decision to auction a property should only be made after full consideration of the market conditions, attributes of the property, the level of competition, and recent comparisons or sales in the market. Sometimes it is the preferred method of sale simply because it is not easy to accurately predict the likely sale price.

What area do you cover? At Rose Kelly Real Estate we are not geographical specialists, we are Tribal specialists. Delivering skill, experience, and empathy to a Tribe that is constantly growing and changing, and greatly varies in geographical location.

Are we a product based business or a service based business? Rose discusses how she offers a ‘service-based business’ and the range of skills, such as knowledge and experience, she uses to list, market and sell property.

Rose explains how in the current market the high prices come primarily from the level of competition, rather than the actual intrinsic value of the property. It is therefore an important role to ensure this competitive environment works well for clients without causing unnecessary grief for buyers.

As agents there seems to be increasing chatter and focus on being local experts and operating within a local framework. But is that the right approach? Rose explains the importance of developing new skills of adaptability, flexibility, and inclusiveness, and then layering these onto existing marketing, selling and communication skills.

Is technology killing the user experience? How do you marry the two beliefs of efficiency and “Real Estate With Heart”, into a service driven business? With great technology adoption. Rose explains that by ensuring the technology you choose is the right fit for your clients, you can be confident that you can deliver a balanced, […]

The concept of the ‘property ladder’ has devolved over time but appears to be making a comeback due to the current market. Rose explains how buyers are having to re-evaluate expectations on buying a version of their ‘forever home’ right up front, and some tips on navigating the process of breaking into the market.

Auction is the best method of sale in the current market…right? Not exactly. The decision on how to market a property, and the strategy to be used, is something the seller and agent should only arrive at together after reviewing all the variables.

Rose expresses her passion for sharing in the lives and stories of her clients…reflecting on the lives well lived behind every door and how much she appreciates being a part of the journey. Have you ever thought about being custodian of the property you live in…what you will leave behind when you go. Interesting.

Timing is everything – well almost! It’s also important to understand the financial, taxation and emotional ramifications of converting your much loved family home into a business proposition. Rose is non-committal either way but she would definitely encourage you to be well informed and go into it with your eyes wide open.

Not necessarily – even in a really quick sale / hot market there’s still plenty going on behind the scenes – it’s just been sped up. A lot can happen quickly with the power of digital marketing and technology. If you want to be sure you are making the right decision ensure your agent gives […]

Rose takes us behind the scenes on what agents, stylists and photographers do to maximise the impact of your property presentation and spaces.

Bringing out the best in your property is something Rose Kelly has become renowned for. Finding the ‘inner story’ and style in your property is an art and an important one, complemented by décor, colour, design and style elements introduced during Staging. Ideas as simple as furniture placement can have a big impact and allows […]

Don’t let Real Estate Agents tell you that your property needs “decluttering”. Changing this language, Rose provides a compelling argument for removing or minimising your personal ‘stories’ and ‘stamp’ before offering your home to potential new buyers. She explains the connection between ’emotionally neutral zones’ and achieving the best price possible.

Why is there such a shortage of stock on the Real Estate market? We know there are many people interested in selling their home but are fearful of ‘what next’ or ‘where to go’ scenarios that they feel unable to navigate. Rose offers some useful strategies for getting around these possible obstacles. Reach out to […]